AI Insights · Timothy · July 2025
Top Word Puzzle Games in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 word puzzle games in New Zealand during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the word puzzle game category in New Zealand saw notable performance trends across the top five applications on a unified platform, according to Sensor Tower data.
NYT Games: Wordle & Crossword showed a significant rise in weekly revenue, peaking at about $5.1K in early June. Weekly downloads fluctuated, with a high of 2.2K in late May, while active users increased steadily from 89.2K to 101.3K over the quarter.
Wordscapes experienced a stable revenue flow, maintaining around $1.7K in the latter half of the quarter. Downloads peaked at 2.8K mid-April, though active users saw a decrease initially, later rebounding to 29K by the end of June.
Words With Friends Word Game had a varied revenue pattern, with a high of $1.7K in early May. Downloads remained low, with a peak of 278 in mid-April, while active users remained stable around 2.5K.
Wordscapes Solitaire saw a consistent revenue trend, ending the quarter at $818. Downloads were moderate, with an average of around 1K weekly, and active users increased slightly to 9.3K by the quarter's end.
Lastly, Scrabble® GO - New Word Game had a steady increase in revenue, closing at $677. Weekly downloads varied, peaking at 734 in mid-April, while active users remained around 3K throughout the quarter.
These insights provide a snapshot of the competitive landscape among word puzzle games in New Zealand, with more detailed analytics available through Sensor Tower.
